Google’s Ad Grants program subsidizes advertisements by the anti-Խ+ hate group Do No Harm, including sponsored search results for the group’s so-called “Detransitioner Bill of Rights,” according to a search of Google’s ad transparency data.1
Do No Harm’s model policy, the “Detransitioner Bill of Rights,” wrongly suggests that gender-affirming healthcare can “contribute” to distress among trans young people and perpetuates the myth that trans identity is a phase by falsely claiming, “Taking a wait-and-see approach [to gender-affirming healthcare] … results in a majority of those minors coming to terms with their bodies and accepting the reality of their sex by late adolescence or early adulthood.”2
Hate groups like Do No Harm use anti-trans “detransitioner” rhetoric to erode public support for gender-affirming healthcare and increase support for policies censoring Խ+ content in schools, online and in public spaces. They have also revitalized the discredited and dangerous practices of Խ+ “conversion therapy.”
Contrary to Do No Harm’s claims, research has that affirmation and support for trans young people provide better mental health outcomes.
A review of Google Ads data shows that at least eight digital advertisements on Google for Do No Harm were supported by the Google Ad Grants program.3 Among the ads, one links to the group’s “Detransitioner Bill of Rights” while one advertises the “dangers of gender affirmation.”4 Another sponsored ad titled “Save America’s Children” claims, “Do No Harm will fight to protect children from dangerous ‘gender-affirming care.’”5 A tag on the ads notes, “Google does not endorse this ad.”
According to its website, the Google Ad Grants program “donates Search advertising to eligible organizations globally.”
In response to a request for comment from Hatewatch, Google said it had no comment about how it moderates the content of ads in its Ad Grants program.
Two Do No Harm ads sponsored by Google’s Ad Grants program seem to rely on the group’s anti-white discrimination language. The Southern Poverty Law Center has previously reported that the group perpetuates white supremacist conspiracy theories in its rhetorical attacks on diversity, equity and inclusion (DEI) policies. Whereas DEI principles “recognize the lingering effects and continued reality of discrimination,” in op-eds, Do No Harm has falsely claimed DEI policies jeopardize white people’s health and require medical schools to admit unqualified Black students. Such language demonstrates how white supremacist conspiracy theories and racist pseudoscience animate anti-trans and anti-Black ideologies.
One sponsored ad titled “Help Save Medical Education” claims to show a list of universities that “have placed racial conditions on student admissions and faculty hiring.”6 Another ad offering “7 tips to reject bias training” claims that “many medical professionals are being forced to take so-called ‘implicit bias’ training” and that “you can push back on implicit bias training” with links to the group’s events and donation platform.7
Since 2022, the group claims to have filed at least 27 cases or legal briefs alleging anti-white discrimination by medical schools, private scholarship programs or state governments, according to the group’s website.8
Leanna Garfield, senior manager of the social media safety program for the Խ+ advocacy group GLAAD, said “GLAAD’s documents how anti-Խ mis- and dis-information spreads and thrives across platforms — and the issue extends beyond social media. Programs like Google’s Ad Grants were built to amplify organizations working toward human and civil rights, not to subsidize groups pushing dangerous and sensationalized narratives that put transgender people at risk.”
Garfield added: “When platforms and their adjacent programs fail to apply meaningful accountability, . Google has the tools and the responsibility to ensure its resources aren’t being used to harm the very communities they’re meant to serve.”
Pushing anti-trans detransition narratives
Anti-trans detransition narratives weaponize the experiences of people who decide to stop socially or medically transitioning and turn them against Խ+ inclusive healthcare and public policy. As Hatewatch previously reported, anti-trans detrans rhetoric perpetuates the notion that trans identity is a passing phase that most people grow out of and reinforces the notion that trans identity is a mental illness. The rhetoric is coupled with advocacy for censorship of Խ+ topics in public places and online, often claiming censorship is necessary to stop the spread of trans identity.
A review of internet traffic and data from alt-right social media platforms shows that in the past five years, users have been increasingly interacting with anti-trans detrans tropes online.
According to Google data, search results for the term “detrans” appear to have peaked between 2023 and 2025,9 around the time antigovernment extremist group PragerU reportedly began a $1 million advertising campaign to promote its Detrans film.10
Since then, hate group ads and sponsored search results, as well as events like the anti-Խ+ hate group Genspect’s “Detrans Awareness Day,” are helping sustain interactions with the hard-right trope online and push the narratives into public policy.
As part of a national “Detrans Awareness Day” effort, Do No Harm spearheaded a campaign in Congress in 2025 to ban federal medical education funding for hospitals that provide hormone therapies and puberty blockers to young people.11
By conflating nearly all forms of gender-affirming healthcare with surgical transition, the group relies on a common scare tactic of anti-Խ+ groups that overestimates the number of gender-affirming surgeries performed in the U.S. to insinuate that a conspiracy of doctors is “medicalizing” children for profit.
“The natural conclusion of this ‘affirmation’ approach is to place children onto the transgender medicalization pathway, in which they undergo invasive medical interventions to alter their body in accordance with their self-identified ‘gender,’” the group wrote in an email announcing its legislative campaign.12
Promoting claims of anti-white racism
Since the group’s founding in 2022, Do No Harm’s anti-DEI programs have perpetuated misleading claims about anti-white discrimination and gender-affirming healthcare. According to the group’s website in 2022, “Anti-racism is fundamentally at odds with the American principles of equal treatment under the law and equal justice for all.”13
The Խ has previously reported on the similarities between the rhetoric employed by Do No Harm, white supremacist groups like the Ku Klux Klan and the antisemitic Christian Identity movement. The overlap in rhetoric suggests that multiple factions of the hard right share the bigoted view that transgender people threaten white Christian culture, especially cisgender women and children. Hard-right groups often incorrectly argue that multiculturalism, anti-racism and Խ+ inclusion in medicine will result in white patients being harmed by unqualified Black and Brown doctors and insinuate that there will be nefarious sterilization of children, who could then no longer perpetuate white Christian culture.
“To achieve racial concordance [racial diversity], activists and academics are demanding increased diversity in medical school and training programs,” Stanley Goldfarb, Do No Harm’s founder, wrote in 2022. “That’s a noble goal, in the abstract, but medical schools are pursuing it by lowering standards, including dropping MCAT [Medical College Admission Test] requirements for some minority applicants. The United States Medical Licensing Exam has abandoned objective numerical grading for a pass/fail system, the better to get minority students into competitive and prestigious training programs. These policies involve discrimination against white and Asian medical students, while endangering patient health by recruiting potentially less qualified future physicians.”14
Goldfarb and coauthor Benita Cotton-Orr continued: “The supposedly unequal treatment of black mothers helps drive the spread of ‘implicit bias’ testing and training, which accuses white doctors and nurses of being inherently and irredeemably racist. And we can expect a full-throated campaign to give black mothers preferential access to care, which requires de-prioritizing mothers of other races.”15
In 2025, the group filed suit against the University of California, Los Angeles (UCLA), alleging that its medical school “preferred black racial minority” students. In an email to recruit potential clients for its suit, Do No Harm wrote that it refused to represent Black plaintiffs. “Since black racial minorities are preferred under UCLA’s discriminatory medical school admissions policy, only individuals who are not black racial minorities may be subjected to discrimination and eligible to join Do No Harm’s lawsuit against the university,” the group’s executive director, Kristina Rasmussen, wrote.16 The group said it was only seeking to represent clients who are “white, asian, hispanic, or native american [sic].”
Image at top: Illustration by the Խ.
Citations
1 Google Ads Transparency Center.
2 Do No Harm, “Detransitioner Bill of Rights.”
3 Google Ads Transparency Center.
4 Ibid.
5 Ibid.
6 Ibid. [Proprietary Link]
7 Ibid.
8 Do No Harm, legal action.
9 Google Trends search for “detrans.”
10 Jo Yurcaba, “PragerU Buys ‘Takeover’ Ad on X as Part of $1M Campaign To Promote Polarizing ‘Detrans’ Film,” NBC News, November 2, 2023.
11 Michelle Havrill, “Full-Court Press to Protect our Children,” email message, Do No Harm, April 10, 2025.
12 Ibid.
13 Do No Harm FAQ.
14 Benita Cotton-Orr and Stanley Goldfarb, “A Woke Panic on Maternal Mortality,” City Journal, November 18, 2022.
15 Ibid.
16 Kristina Rasmussen, “I need your help… UCLA’s Med School Must Face Justice,” email message, Do No Harm, November 25, 2025.
